Nearly 71% of companies say that the time between first customer engagement and purchase takes a month or longer, and 61% of companies have at least three pre-purchase touchpoints, with 32% reporting six or more. Assuming Journeys Are Linear: Customer journeys are messy, and most don’t follow a straight path from awareness to purchase.Various studies have estimated that about 80% of all internet traffic occurs because of informational need. The intent of your audience during the first two stages of the journey is classified by the informational needs of the user. This is because web traffic volume generated during these two levels equal more than the traffic from the rest of the consumer journey stages combined. Experience has shown the first two levels of the customer journey – awareness and consideration – are significant. A company can easily connect the dots between its problem and your solution as search marketing delivers high-quality content that matches the request the user is searching for.
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