![]() ![]() So it seems the movie may be a case of a man taking credit for something that was more a team effort but it does make it fascinating how many people are fighting for the credit for this snack. Frito-Lay has thanked him for his contributions as the argument rages. Montañez himself has claimed to have no idea anyone else was working on the same idea he did and stands by his accounts. However, it does seem that Montañez did make suggestions for additional snacks like Flamin’ Hot Popcorn. According to Frito-Lay records, Flamin’ Hot Cheetos, a spicy version of the product, was developed at the company’s headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin’ Hot versions of Fritos and Lays. A 2021 Los Angeles Times investigation detailed more discrepancies. An internal investigation may have played a part in Montañez leaving PepsiCo in 2019. ![]() However, in 2018, Lynne Greenfield began making noise that she had developed the snack in 1989. When Montañez began taking credit for it in the 2000s, the company just let him do it, likely enjoying the good publicity. As much as Montañez has taken credit for it, there are records that the company was already working on the snack as early as 1989, two years before Montañez began working for the company. It’s the origins of the snack that people debate. That Flamin’ Hot Cheetos debuted in 1992 is an undisputed fact. What’s the truth behind Flamin’ Hot Cheetos? Cheetos were invented in 1948 by Fritos founder Charles Elmer Doolin in Dallas, Texas. However, there may be a bit of tarnish on this “too good to be true” tale. The movie is based on his book and a great feel-food “rags to riches” account. Montañez rose up the ranks of PepsiCo to become its VP of Marketing. To say the product was a hit is an understatement, as it’s generated billions in revenue and rejuvenated the entire company. Impressed, the company agreed to a “soft launch” six months later, and in 1992, Flamin’ Hot Cheetos were produced as a full line. Montañez reached out to then-Frito Lays CEO Richard Enrico and, with research from the local library, pitched this version of the snack targeted at the Latino market. Taking home a bag of Cheetos, Montañez seasoned them with his own homemade spices to create a hotter snack. It recounts the story Montañez has told scores of times that, in 1991, he was a simple janitor when the snack machine at his office broke down. But how true to life is it, and when did these Cheetos first appear? The truth is a tad more complicated.ĭirected by Eva Longoria, the film is based on the book A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez. You may have to select a menu option or click a button.The new movie Flamin’ Hot is supposedly the true story of how the famous snack was invented. ![]()
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